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Advice is in the eye of the beholder. Outlining the difference between education, guidance, and advice can be difficult, but the distinctions are critical.   

In the third quarter issue of the Journal of Pension Benefits, CAPTRUST Senior Vice President Mark Davis shares his perspective after more than two decades of experience on the topic. Davis tells the story of evolution of participant engagement in defined contribution plans from communication to education to guidance—and now to advice over the last 25 years. 

According to Davis, “Although the industry has made important progress, participants want advice tailored to their personal circumstances and delivered in a convenient way. Participants want a face, not an interface.” 

Download PDF to read the full article.


About CAPTRUST Financial Advisors 

CAPTRUST Financial Advisors is an independent investment research and fee-based advisory firm specializing in providing retirement plan and investment advisory services to retirement plan fiduciaries, executives, and high-net-worth individuals. Headquartered in Raleigh, NC, the firm represents $174 billion in client assets with offices in Alabama, California, Connecticut, Florida, Georgia, Iowa, Michigan, Minnesota, Missouri, New York, North Carolina, Ohio, Pennsylvania, Texas, and Virginia.

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